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Internet Marketing Strategy Development

Marketing Envy’s Strategy Development Activities Include:



• Competitive Intelligence – What you don’t know about your competition will hurt you. Our competitive research will produce valuable competitive insight and uncover missed opportunities.
  
  
• Venue Recommendations – Because Marketing Envy is a full-service award-winning interactive agency, we have a 360 degree ability to understand which components of an Internet marketing plan best fit our clients’ business goals and online marketing strategy.
  
  
• Data-Driven Decisions with Web Analytics – Our consultants know what data to collect, how to analyze it, and then use it for optimizing your Internet marketing strategy.
  
  
• Technology Recommendations – Our years of experience and in-depth background provide our clients an unmatched technology resource.
  
  
• Determination of Critical Success Factors – We recognize the importance of determining critical success factors and take the time to ensure those factors are clearly defined.

Whether we are developing eCommerce websites or creating a search engine marketing campaign, we provide our clients with a strategic framework designed to integrate overall business strategy into an online marketing plan.

Competitive Research

To help construct an optimal Internet marketing strategy for our clients, Marketing Envy has access to several best in class industry tools that allow our consultants to obtain the best possible information on the marketing activities of your online competitors. This valuable intelligence includes upstream and downstream traffic sources, search volumes, demographics, search engine optimization data, and more.

Internet Marketing Channels

While paid search remains one of the largest source of direct online marketing activities, a number of channels such as natural search, blogging, social media, email and display advertising need to be analyzed and leveraged to maximize a company’s online exposure within a fully integrated Internet marketing strategy. Marketing Envy advises clients, based on their specific needs and goals, which Internet marketing channels should be implemented to achieve immediate and long-term objectives.

Analytics and Usability

Marketing Envy’s substantial experience in the web development and online marketing industry has enabled our teams to sizeable expertise both in the use and analysis of technology-provided data to determine appropriate strategies for improving our clients’ sales and ROI.

Technology Applications

Technology applications are critical to the execution of any online strategy, whether these applications are provided by an outsourced partner or are developed by your organization. Marketing Envy has extensive knowledge of the available applications in the marketplace and can provide you with specific recommendations and technology services to meet your strategic objectives.

Critical Success Factors

The implementation of online marketing strategies in any channel requires clarity in terms of measuring activities and their corresponding results. This need for clarity requires the establishment of critical success factors, which are generally unique to each Internet marketing channel. Marketing Envy ensures that any strategy developed includes a clear definition of how to measure activities and what constitutes success.