Account Based Marketing for B2B
Companies utilizing ABM strategies are no longer casting a wide net to catch as many prospects as possible at the top of the funnel; instead, they’re honing in on a select number of prospects.
If you’re new to ABM, we’re here to roll up our sleeves. Marketing Envy will help you adapt your current strategy and tailor your marketing campaigns based on the needs and characteristics of the accounts you’re targeting.
We will personalize your messaging to fit specific accounts and make sure that the content you create resonates with each target audience. A higher ROI is achieved through ongoing personalization and optimization of the campaigns.
How it works (big picture!):
- Define high-value accounts and specific job titles for ABM targeting
- Create tailored messaging and content that is laser-focused on each account group
- Adapt your content distribution strategy and determine optimal channels
- Run targeted PPC campaigns designed specifically named accounts and job titles
- Automate distribution and reporting using Hubspot
- Measure engagement per account and set quarterly KPIs to achieve
- Measure campaign performance and optimize your ABM efforts accordingly
Clicktale, Illusive Networks, Aqua Security and CyberInt, are just a handful of companies for who we deliver marketing goodness. We have no doubt we can work wonders for you too.
Book a free consultation with us today and we’ll show you how to become the envy of your ecosystem.