We all know that content is king, right? This is especially true for Account Based Marketing campaigns. Targeting specific accounts requires personalized, relevant, and timely content. Creating relevant content is an ongoing process that requires continuous testing.
Moreover, the publication of content needs to be spread across the different channels available to the team. By doing so, stakeholders will be put into a hyper-personalized bubble, where each channel creates an opportunity for engagement.
By creating a multi-channel experience, the potential of attracting stakeholders increases dramatically. This is usually done by blending various forms of engagement, such as personalized messaging, blog content and online promoted ads, email marketing, multi-touch SDR strategies, and direct mail. Likewise, each stage of the funnel must provide the lead with relevant content.