Author: Montagal@gmail.com

This is how you convince your management that they have a messaging problem.

Take your current positioning statement and 4-5 competitors and put them on a slide together.

Another way of eliminating bland B2B messaging is try to establish what kind of company you are.

ABM means a lot of different things to a lot of different people and that’s ok. In essence if you know, if you can limit your audience to 10,20, a hundred of companues and if you know those companies intimately and if your salespeople are targeting the same companies then