Category: Webinars

B2B Marketing Budgeting You Won’t Hate For 2023

When it comes to preparing the budget, most B2B marketers get a knot in their stomach and are compounded by the impending headache from banging their head against the proverbial brick wall.

It’s a thankless job that needs to get done.

Billy Cina (Marketing Envy) and Maayan Sella (Pentera) are about to provide you with the tips on how to budget for maximum gain with zero pain. They’ll delve into:

  • Where to start
  • What you need to prep in advance
  • Justifying new or repeat budget items
  • Are events really worth the money?
  • How you can estimate ROI
  • Presenting your findings to management – effectively

Are you in? Join us on December 14th. Register now.

How to Ensure Your Q4 Marketing Breaks the Box Office

If you’re into B2B tech marketing:

Q4 is on the horizon. Are you ready? Is your marketing ready?

You will be after this cracking in person event that Marketing Envy & LinkedIn are hosting.

Let’s start with the speakers. Stars from Harmon.ie, Vintage Partners, Brandshield, LinkedIn,  Marketing Envy and more will be revealed. You will be starstruck just by entering the room.

Next up drinks… come try our fabulous cocktails, you will be floored, although hopefully not until you’ve heard the things we’re speaking about.

B2B Copy That Converts

How to set your copy on fire!

About this event

Are you fed up with copywriting that doesn’t convert?

  • Your landing page follows best practices
  • Your ads are scroll stoppers
  • Your web pages and blogs draw in the crowds
    Yet, nada. We hear you.

We’re going to roll up our sleeves and show you how you can get your B2B messaging and copywriting tuned to perfection. Lots of testing? Yes! With AI? If you want!

Caution: You’ll never look at your copy creation process in the same way again!

Everything You Wanted to Know About Paid Media and Were Afraid to Ask

A hands-on workshop with Eynat Furer and Vadim Aizenshtein, Marketing Envy and Yonatan Aggat-Galili, OTORIO to learn all the PPC tricks to make your B2B Marketing rock.

You will learn:

  • When should you start with paid campaigns
  • What’s what: Google / Linkedin/ Facebook / Twitter / Taboola
  • How much budget do you need
  • How do you get started
  • How to calculate ROI and attribution

[On Demand] Nailing B2B Video: The Experts Talk

Everyone knows the importance of video in B2B marketing these days.

If you didn’t know you’ve probably been freezin’ your #$@$ off in Antarctica on a lonely iceberg.

But many of us don’t know how to do it RIGHT, so we’ve brought in the experts – Billy Cina, Marketing Envy and Dan Knowlton, Knowlton Marketing.

On our workshop discover:

  • The true impact of video
  • How to track performance KPIs and which ones to choose
  • Case studies (yes, we will have you laughing, promise)
  • How to get started doing videos and how to incorporate them into your content strategy
  • Creative videos and how to do them right

We will share with you professional secrets like which tools to use, what types of video work best and how to achieve similar results for your organization.