Tag: Strategy

So I claim that 2021 has provided B2B marketers with enough marketing budget to basically hang themselves with, in a good and in a not so good way. And what I mean by that, well, let’s go back to way back when – 2020

Today’s video is kind of somber, and kind of serious. And the reason is because I’m in a bit of a mourning period, pretty extreme, you might say. But that’s how I feel whenever a client leaves Marketing Envy, whether it’s our initiation that we part ways or their initiation that we part ways, whenever we do a post mortem of why it didn’t work out with a client, it comes down time and time again to two key reasons.

We don’t think so. Hear what one of Marketing Envy’s Managing Partners has to say.

We B2B Marketers live too much in our own world. Maybe it’s time to stop talking about ABM? The truth is that most companies may have heard about ABM, but they have no idea what to do.

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